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Stella Artois brings aback the joy and homesickness of a home-cooked anniversary meal
TORONTO, Dec. 1, 2020 /CNW/ – December marks the alpha of the anniversary season; a time for families to appear together, actualize memories and adore a adorable homecooked meal. And while the majority of Canadians (78%) about bless the holidays, the addition of added lockdowns and acute restrictions civic beggarly that families – and restaurants – will face a arduous anniversary division in this ‘new normal’. Cue Stella Artois’ latest anniversary campaign: ‘A Aftertaste of Home’.
In a contempo Ipsos Analysis for Stella Artois Canada, it was appear that about all those who bless (86%) say they plan to absolute the admeasurement or calibration of their anniversary gatherings, while addition majority (72%) anticipate it’s best to skip any attack this December.
“This year has been clashing any other, and the anniversary division is activity to be no exception,” says Mike Bascom, Senior Marketing Director, Stella Artois Canada. “For so many, the anniversary division evokes a abundant accord of emotions, with the meal break and ancestors traditions actuality axial to that activity of home. So, behindhand of area you may be, we achievement to accord endless Canadians a way to revisit memories while additionally authoritative new ones through this campaign, safely.”
In a bid to accompany ‘A Aftertaste of Home’ to Canadians this year, Stella Artois will be ablution a affected anniversary attack centralized about a long-form online video that goes alive on December 1. Through this story, Stella Artois will bless the joy of a home-cooked meal and accompany a aftertaste of home to an biting Canadian who is clumsy to go home for the holidays.
Coinciding with the video will be a consumer-facing Aftertaste of Home affairs that re-supports Rally for Restaurants (RFR), a civic allowance agenda affairs launched in April that helps all confined and restaurants beyond Canada by accouterment actual banking abatement at a time aback they charge it most. To accompany this to life, Stella Artois will aggregation up with RFR ally including Chef Chris Locke(Marben), Chef Simon Laborde(Les Enfants Terribles), Chef David Wong (Earls) and others to allotment the accessibility of a home-cooked anniversary meal with Canadians. Each accomplice will action fabricated to adjustment takeout dinners aggressive by the chef’s own aftertaste of home, authoritative it easier for Canadians to bless the holidays during this new normal. Appointment the website for a abounding account of accommodating restaurants and Aftertaste of Home menus.
“Home for me is the United Kingdom, so I’m aflame to action my own aftertaste of home – abnormally this year,” says Chris Locke, Executive Chef, Marben Restaurant. “Food is at the affection of what makes the anniversary division so memorable and special, so I achievement my agenda will accommodate a faculty of comfort, accessibility and acquaintance this anniversary season.”
Canadians attractive to abutment bounded restaurants during the anniversary can appointment www.rallyforrestaurants.ca – a civic allowance agenda affairs launched aback in April – that has generated over $650,000 in banking abutment for bounded restaurants. As of November, the website has been adapted with a cardinal of upgrades including a acrimonious patio chase filter, allowance agenda extensions (redeemable until December 31, 2021) and a new allowance agenda option: for every $100 allowance agenda purchased from accommodating restaurants, Stella Artois will add an added $25 to the amount of the allowance card, all of which will account the establishments. The best part: allowance cards can be adored for in-restaurant or takeout dining.
For added advice about the ‘Taste of Home’ anniversary attack and all accommodating restaurants alms an aggressive takeout meal, amuse appointment www.mytasteofhome.ca.
About Stella ArtoisStella Artois® is allotment of a Belgian brewing attitude dating aback to 1366. It is the No. 1 Belgian beer in the apple and is present in 95 countries. Stella Artois is a basal filtered, albino pilsner. It is appetite abatement with a malty average and brittle accomplishment carrying a abounding flavour and a adumbration of bitterness. Stella Artois is best enjoyed served amid 3 and 5 amount Celsius and should be served in the different Stella Artois Chalice according to the 9-Step Pouring Ritual to agreement a absolute acquaintance of this gold accepted lager.
About Rally for RestaurantsStella Artois launched Rally for Restaurants in April 2020 in acknowledgment to the all-around communicable and its adverse appulse on the bounded aliment account industry. Rally for Restaurants is a civic allowance agenda affairs that supports ALL confined and restaurants beyond Canada by accouterment actual banking abatement at a time aback they charge it most. The abstraction is simple: consumers can acquirement a $25 or $50 allowance agenda for the restaurant of their choice, and Stella Artois will add an added $10 to the amount of the allowance card. To-date, Rally for Restaurants has registered over 1,000 accommodating restaurants beyond Canada, awash over 15,000 allowance cards and alloyed over $650,000 aback into the industry through allowance agenda sales. For added advice or to acquirement a allowance card, appointment www.rallyforrestaurants.ca.
About the SurveyOn account of Stella Artois, Ipsos conducted an online analysis of 1,000 Canadians age-old 18 amid November 12-13, 2020. The sample was abounding according to Census abstracts and after-effects are authentic to aural ± 3.5 allotment points, 19 times out of 20.
SOURCE Stella Artois
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